To highlight the importance of analyzing supply chain data during part selection, let's consider a real-world example. In a
recent survey, we asked engineers to choose between four SMD part options based on the following information:
MPN Supplier Description Average Price
1 C0402C102J5GACTU KEMET Corporation
Cap Ceramic 0.001uF 50V
C0G 5% Pad SMD 0402
125 °C T/R
$0.02
2 CL05C102JB5NNND Samsung Electro-Mechanics
Cap Ceramic 0.001uF 50V
C0G 5% Pad SMD 0402
125 °C T/R
$0.02
3 GRM1555C1H102JA01B Murata Manufacturing
Cap Ceramic 0.001uF 50V
C0G 5% Pad SMD 0402
125 °C Bulk
$0.01
4 C0402C102J5GACAUTO KEMET Corporation
Cap Ceramic 0.001uF 50V
C0G 5% Pad SMD 0402
125 °C Automotive T/R
$0.05
The results were predictable, with 41% of respondents selecting the Murata Manufacturing supplier with the lowest price and
therefore an increased chance of higher revenue.
MPN: C0402C102J5GACTU | Supplier: KEMET Corporation
MPN: CL05C102JB5NNND | Supplier: Samsung Electro-Mechanics
MPN: GRM1555C1H102JA01B | Supplier: Murata Manufacturing
MPN: C0402C102J5GACAUTO | Supplier: KEMET Corporation
17%
29%
41%
14%
Given the same information, which would YOU have chosen?
Data-Driven Decision Making
Which Would You Choose?
6 www.cadence.com
